Country guide
Brazil Business etiquette and meeting customs
America/Sao_Paulo
What kind of meeting?
Moderate punctuality
A few minutes late is tolerated, but let people know if you'll be later.
Meeting Culture
Recommended duration60+ min
Communication StyleWarm, expressive
Greeting StyleHandshake in business; cheek kiss socially
Daily Schedule
Work Hours09:00 – 18:00
Breakfast07:00 – 08:00
Lunch12:00 – 14:00
Dinner19:00 – 21:00
Sleep00:00 – 07:00
Tips for Meetings
For the kind of meeting you chose above.
Dress Code
Business formal or smart casual
Tone
Warm but professional
- ·Invest time in relationship-building before negotiations
- ·Presentations should be engaging and personal
- ·Brazilians value personal trust over contracts
General Tips
- ·The meeting may start a few minutes late — but arrive on time yourself
- ·Personal connection is more important than agenda
- ·Physical proximity during conversation is normal
- ·Avoid scheduling during Carnival week
Cultural Notes
- ·Extended lunch break common
- ·Flexible start times
- ·Dinner (jantar) is earlier than in Spain, usually 19:00-21:00
Meeting someone from Brazil?
Find the best timeCultural information is for general guidance only and may not reflect every individual's practices.
See something inaccurate? Let us know